Working closely with Pfizer's brand team, Refreshed Wellbeing have developed a fully integrated multi-lingual treatment awareness programme aimed at smokers across Europe to provide support and infomation to help them quit.
A combination of online advertising, PPC, social media, email and in-surgery promotion have been employed to reach smokers and to drive them to a content rich website.
Great social media marketing starts with great marketing planning. Get the basics right by defining your brand objectives, then putting together a marketing strategy. Social media is just one tactic that may deliver the strategy, alongside traditional media, PR, sales material and digital media. So look at social media as part of the larger plan to figure out if you need it or not.
Detailed campaign planning from start to finish gives a great insight into the world of digital advertising and how the pharmaceutical industry has different requirements from digital campaigns for consumer brands. Time, patience and expert knowledge of technical processes are all necessary, because it is not a smooth road. It is also a long road, which is well lit and clear in places, while foggy and dim in others.
We are a digitally based creative communications agency, specialising in brands that deliver health and wellbeing benefits to their customers.
We uniquely combine consumer marketing experience, covering virtually all market sectors and communications disciplines, with professional healthcare sector expertise.
We can therefore create communications programmes driven by scientific and medical knowledge, underpinned by unparalleled understanding of how today's consumers and healthcare professionals see personal health.
We make sure we fully understand the 'communities' with whom your clients need to engage, whether they are specialist HCPs, key influencers, patient groups or consumers. We make it our business to understand their relationship with a category or brand and develop insights that you can leverage. We also create a full picture of their digital 'ecosystem', to enable us to find the strongest way of building and developing an online relationship with them.
You want to make a statement, make more of your brand, or capture the imagination of your audience. We are perfectly placed to help you. We are problem solvers with a strategic heart. We see new opportunities, think innovatively, and produce sparkling creative solutions in digital, print, branding and broadcast.
We live and breathe digital with a firm belief that form follows function and that any user experience needs to be fun as well as intuitive. The team constantly evaluates how technology can create a competitive edge for all our clients. Our choice of technology is always based on sound business principles. We are firm believers in developing to W3C standards, responsive design and flexible, open, technical solutions. Our solutions are SEO friendly and compliment all devices and platforms.
It is critical to find the right agency partner to plan a successful online campaign, especially if you are dealing with multiple countries and regions. It is all about clever and engaging ways of finding the right media opportunities, content and creative to put in front of your specialised audiences.
Our digital media team understands the constantly changing online media landscape, from specialist HCP portals to social media and viral channels. They can create, plan and buy effective and cost efficient media strategies on a UK or multi-national basis, targeting HCP, patient and consumer audiences.
We also have a search marketing division that deliver both paid (PPC) and organic (SEO) online search programmes on a UK or multi-national basis. They can ensure that your websites and online brand assets are found by the right target audience when searching for relevant information and help.
The Refreshed Wellbeing team contains a unique mix of experience, expertise, backgrounds and personalities. From leading edge digital creatives and user experience experts, to medical writers and strategic planners, from both pharma and consumer marketing backgrounds.
Whatever your challenge in the health and wellbeing, we will assemble a carefully picked team to meet it head on.
Carl's one of our co-founders. With over 20 years' marketing experience, he specialises in digital strategy and integrated communications in both Rx, consumer health and FMCG. His clients include: Astra Zeneca, Baccardi Global Brands, Boehringer Ingelheim, Department of Health, Eli Lilly, GSK, Kraft, Novartis and Pfizer and Schweppes.
John's our other co-founder. He's got over 25 years' experience managing multi-national integrated consumer and B2B marketing communication programmes.
Over the years he's worked with an enviable list of healthcare brands that includes: Band-Aid, Buttercup Cough Syrup, Durex, Reach and Vaseline Intensive Care. Plus John's worked with consumer brands including Carte d'Or, Coca-Cola, Cornetto and Magnum
An impressive 20+ year career in advertising and branding within the pharma and consumer sectors, Nolan leads our creative department. He's one of only a handful of truly global healthcare Executive Creative Directors, with a proven track record of great campaigns and awards under his belt. He has led creative for clients including: Activis, Boehringer Ingelheim, Novo Nordisk, Nutricia, Boots Healthcare, Crookes Healthcare, Galderma, GSK, Procter & Gamble, Pfizer, Roche and Sanofi Aventis.
Becky is responsible for running our client service team. She has 17 years' experience of senior leadership at global healthcare agencies, working across multiple therapy areas in both Rx and OTC marketing, brand strategy and campaign planning. She's advised, and managed global brand marketing campaigns for Boots Healthcare, GSK, Pfizer and Sanofi-Aventis.
Here are just some of the great organisations and brands we work with:
Drop us an email if you would like to discuss a project or just say 'Hello'!
Address
Priory House, 45 High Street,
Reigate, Surrey, RH2 9AE
Telephone
+44 1737 226248