Better for you’ brands, with healthy living and eating messages are now much more commonplace. Even traditionally resistant sectors such as confectionery and snacks are adopting these benefits.Is your brand creating a sufficiently differentiated message? Are the real brand benefits being properly harnessed?
Refreshed Wellbeing can work with you to ensure that relevant consumer needs are addressed and real insights delivered. Our healthcare or nutraceutical experts can help define and highlight the right benefits and messages and our digital strategists and team can ensure the optimal audience is identified and engaged with.
Consumer sceptiscism on the rise
Nearly 50% of consumers think that functional/better for you foods are overpriced, 35% think they don’t do everything that’s claimed (source : Mintel consumer goods intelligence 2008). Online communities, blogs and network groups are informing and empowering more and more consumers. Are you getting your brand story across to counter this scepticism? Are you providing real reasons why your brand offers consumer value?
Refreshed Welbeing can ensure that you have a real dialogue and relationship with your customers and potential customers- conveying unique brand benefits, answering questions, addressing issues and creating brand advocates.
Are you reaching your target audience?
More and more people are turning to on-line social networks, community groups and blogs for information and to connect with brands that answer their needs (More people now use YouTube to start a search with “How to....” than use Google!) Are you making the most of the latest on-line channels and technologies to ensure your brand is engaging with the right audiences with the right content?
Our digital strategists constantly evaluate all on line developments and how consumers are engaging with them. We can therefore build communications programmes that can utilise the most relevant and impactful channels to deliver optimal ROI. We call it ‘Fishing where fish are...”
