How do you maximise relationships with your customers and improve the effectiveness and efficiency of your sales force? A hot topic right now, and we like to think that no other digital agency has Refreshed Wellbeing’s breadth and depth of experience in developing, building, implementing and providing content for Closed Loop Marketing (CLM) programmes for the Pharmaceutical Industry to do just that.
We’ve spent the last two years researching the type of contact, relationship and content HCPs want from Pharma companies. This was followed by prototyping, building and launching the optimal CLM platform in multi-markets for two of the world’s largest pharmaceutical companies. Our work and experience in Closed Loop Marketing covers market research, strategy development, branding, design, development, implementation, content provision and supporting change through levels in an organisation.
Plus our technical framework of digital services can be integrated with existing systems such as Siebel or Cegedim Dendrite or it can be used on its own, to extend your sales reps’ ability to build relationships across multiple channels with your customers. The framework includes a personalised customer service portal, on-line chat, browser based net-meeting software and much more. This is all integrated with an analytics platform and your CRM system of choice for instant feedback on how sales activities are going.
We believe that CLM is not about technology or software, but rather a strategic approach to offer better service and value to customers under the context of ever increasingly limited face-to-face access to HCPs. It’s about understanding your customers’ needs, then developing a strategy to meet those needs. Equally important is to get the change management aspects right: enlisting buy-in throughout the right levels of the organisation, implementing new ways to organise, motivate and train sales teams and producing digital content that’s fit for purpose in the digital world.
To find out how our bespoke CLM platform can be harnessed for your company, please contact us on +44 1737 226 248 or via the Contact Us page.
Some of our Pharma Clients:
