Aug 16, 2010
PR has a bright future, as long as it’s integrated
John Hackney, one of Refreshed Wellbeing's partners has been writing in PR Moment about the importance of having an integrated communications strategy lead by effective PR that truly harnesses the myriad of channels that consumers use these days.
Everything connects. Not sure who coined that phrase, but it seems to be truer than ever before. Technology, and in particular digital advancements, have created a sea change in how people interact with each other, and critically with companies, organisations and brands...